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Ploom X Advanced Makes a Smokeless Splash in Italy!

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Ladies and gentlemen, gather ’round for some smoking hot news, or should I say, not-so-smoking hot news? Ploom X Advanced, Japan Tobacco’s latest and greatest heated tobacco stick device, has made its grand Italian travel retail debut at none other than Milan Malpensa Airport. In partnership with long-time retailer Avolta, this little gadget is set to revolutionize the way we think about tobacco. So, buckle up as we take you through the ins and outs of this smoke-free marvel.

A New Era of Tobacco: Ploom X Advanced Hits Italy

Forget what you know about traditional cigarettes; Ploom X is here to turn your world upside down—in the best way possible. Unlike your usual pack of smokes, Ploom X only heats the tobacco instead of burning it. This means you can enjoy all the flavors and aromas without the pesky smoke or ash. Imagine enjoying your favorite tobacco blend without having to worry about finding an ashtray or stinking up your clothes. Sounds like a dream, right?

But wait, there’s more! Ploom X is not just about convenience. It’s equipped with state-of-the-art HeatFlow technology that ensures optimal heat distribution in just a few seconds. No more waiting around for your device to heat up—Ploom X is ready to go as soon as you are. It’s like having a personal tobacco concierge at your fingertips.

Ploom X: The Healthier Alternative

We all know that smoking is bad for you—it’s been drilled into our heads since we were kids. But what if there was a way to enjoy tobacco without all the harmful effects? Enter Ploom X. According to Japan Tobacco International (JTI), this nifty little device contains 95% fewer harmful substances compared to traditional cigarettes. That’s right, folks, 95%!

JTI also noted that Ploom X has the potential to be a reduced-risk product compared to smoking. On average, it can reduce the levels of nine harmful constituents recommended by the World Health Organization by a whopping 90-95%. So, if you’re looking for a way to enjoy your tobacco with a little less guilt, Ploom X might just be the answer.

Ploom X and the Future of Tobacco

The Italian debut of Ploom X marks a significant milestone in JTI’s continued expansion in the tobacco market. With plans to keep pushing the boundaries through 2024 and beyond, it’s clear that Ploom X is just the beginning. The partnership with Avolta at Milan Malpensa Airport is a strategic move that puts Ploom X right in the hands of travelers from all over the world. It’s like spreading the gospel of smoke-free tobacco, one airport at a time.

And let’s not forget about the technology behind Ploom X. The HeatFlow technology is a game-changer, ensuring that the tobacco is heated evenly and efficiently. This means you get the perfect hit every time, without any of the nastiness that comes with traditional smoking. It’s a win-win for everyone involved.

The Perfect Travel Companion

Imagine this: You’re rushing through Milan Malpensa Airport, trying to catch your flight. You’ve got your bags, your passport, and your Ploom X. No need to worry about finding a smoking area or dealing with the hassle of lighting up a cigarette. With Ploom X, you can enjoy your tobacco on the go, without any of the usual headaches.

Plus, Ploom X is sleek and compact, making it the perfect travel companion. It’s like having a tiny, portable tobacco lounge in your pocket. And with its impressive battery life, you won’t have to worry about it dying on you mid-journey. Whether you’re jet-setting across the globe or just taking a quick trip, Ploom X has got you covered.


Japan Tobacco’s Ploom X Advanced, a cutting-edge heated tobacco stick device, has debuted in Italy at Milan Malpensa Airport in partnership with Avolta. Unlike traditional cigarettes, Ploom X heats rather than burns tobacco, offering a smoke-free, ash-free experience. With advanced HeatFlow technology, it ensures quick and optimal heat distribution. The brand emphasizes its health benefits, noting that Ploom X contains 95% fewer harmful substances and can reduce harmful constituents by 90-95%, as recommended by the World Health Organization. This launch is part of Japan Tobacco International’s strategy to expand its innovative tobacco products through 2024 and beyond.